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Home > focus-news > Gemflavor Food: “Ingenuity with Heart”, work of Hand in Hand, won in 2017 China Content Marketing Awards
Gemflavor Food: “Ingenuity with Heart”, work of Hand in Hand, won in 2017 China Content Marketing Awards

On May 8, sponsored by the advertising door, 2017 held in Beijing, Chinese film director, center content marketing in China Content Marketing Awards (CCMA), Hand in Hand with Gemflavor Food: Conscience of Craftsmen, won the original content unit group (the movie) bronze award the best communication effect. In the era of “content is king, marketing winning”, this is certainly a positive affirmation of our ability to produce and sell original content.

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China Content Marketing Awards (CCMA), as the first authoritative award to cognize the commercial value of content marketing within great China district, has been witnessing and showing the changes of advertisement in the internet era. The idea of basing on content and using all kinds of medias and content creation as dimensions to present different marketing content involved by different medias from all range, has become the concept of CCMA. The 2017 CCMA got 1127 pieces of works from 355 companies and invited 60 top adjudicators within the industry, including top 20s in the area of creation, brand and media in great China district and winners of the Gold Award, Grand Prix, the Jury Award in the past 5 years. Getting a prize in such a high evaluation standard and competing with the work Every Step Counts by New Balance and the work Fireworks by Hsu Fu Chi is a huge endorsement to Hand in Hand and the work Conscience of Craftsmen. That will inspire us to produce more good works.

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Gemflavor Food, as a traditional food brand, has always adhered to the brand value concept of “feeling for others” and devotes to produce good food product to its consumers. We explored its brand attributes and analyzed its consumption groups and product characteristics, putting forward the idea of “conscience of craftsmen”. The work talks about the story between uncle Ho, who is the third generation successor of lotus paste, and Gemflavor Food. The idea of “making lotus paste just need a couple of hours but making good lotus paste may cost a lifetime of craftsman ” manifests itself with the development of the story. The work presents the brand connotation and value to the public, further strengthens the brand awareness and expands the brand influence.

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Click on the award-winning video

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