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Home > focus-news > In the most difficult Golden Award-gaining ROI Festival, we gained one gold and one bronze award
In the most difficult Golden Award-gaining ROI Festival, we gained one gold and one bronze award

On the 19th, October, the Awards Ceremony of the tenth ROI Festival was held in Shanghai. As one of the five commercial innovation awards in the world, ROI plays a higher value on the innovation of market quantification.

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This ROI festival was a gathering of excellent broadcasting cases of all kinds of sectors and many first-class expert organizations at home and abroad won awards, like Google, Tencent, P&G, Ogilvy&Mather, Dentsu, HYLINK Advertising, Leo Burnett and Publicis.

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With its film, Remit Happiness, Hand in Hand won Gold and a Bronze Award.

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It’s particularly worth mentioning that the number of campaign works in this ROI has hit a new high with 3117 works from over 558 companies while the eye-catching Gold award winning rate has hit a new low, decreasing from the 2.5% to less than 2%, of the 61 gold medals, only 39 companies won the gold medal award.which made this years’ ROI Gold Award as the hardest won in the history.

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Since it was so hard to win the Gold Award, we must talk about the work won this award. Remit Happiness, produced by Tencent, respectively won the Microfilm Gold Award and Bronze Award in producing.

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In this film, we described a group of special people, the Filipino domestic workers. There are one hundred thousand of them in Hong Kong. Used to use cash, they have to go to Central during their break time by taking various transportation methods to remit to support their family. We, Remit, as a mobile remitting product, enables to turn a time-consuming thing into an easy work which can be done anytime and anywhere.

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The producing team stayed tuned to the job characteristics of Filipino domestic workers and the problem of remitting. Our innovative point is, with the cases of people in our life as the emotional echo, to show the functional ability of pragmatically solving problem.

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We filmed in Hong Kong and Philippine at the same time. Through surprisingly contacting their families online, we let them feel the convenience and joy brought by the real-time transfer. And this also represents Tencent’ original purpose of caring about small groups, connecting everything technology and empowering people.

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Connecting the strong relevance between the film and festival, Remit Happiness was played in theaters on the Mother’ Day. And its exposure has largely over-paced our expectation, with over 20 million amounts of play on Tencent video, over 100,000 amounts of reading of its passages on its official account. It also has been reposted by famous accounts of Weibo and WeChat official accounts and aroused hit discussion among netizens. And it was praised as the most touched and warm ad.



 

Although there still two months to the end of 2017, it is the most fruitful year for Hand in Hand, who won the Bronze Award of China Content Marketing Awards in May, the Silver Award of the IAI, the Gold Award of the ROI etc. more than a decade, we have worked very hard and our aspiration for the perfect has never stopped.

 

Click on the award-winning video

 

 

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